High End Packaging
2021JIANGSU YANGHE BREWERY
+ Packaging Design
+ Product Development
+ Visulisation Design
“ High stake luxury packaging project for the No.3 largest alcohol beverage company in China”
Jiangsu Yanghe Brewery was a publicly traded company valued at 45 billion converted to Australian dollars. This project aimed at proposing concepts for a luxury packaging experience, for Yanghe’s highest tier baijiu product -The Dream Series.
With extremely tight interaction cycles and complex organisational structure at the client’s company, within a client-dominated, tradinational project space. The innovation process involving consulting key market experts including university professionals with consumer insights, delivering key concepts through multiple design sprints cycles with a flexible, agile appraoch.
Jiangsu Yanghe Brewery was a publicly traded company valued at 45 billion converted to Australian dollars. This project aimed at proposing concepts for a luxury packaging experience, for Yanghe’s highest tier baijiu product -The Dream Series.
With extremely tight interaction cycles and complex organisational structure at the client’s company, within a client-dominated, tradinational project space. The innovation process involving consulting key market experts including university professionals with consumer insights, delivering key concepts through multiple design sprints cycles with a flexible, agile appraoch.
Early Concept Directions
Concept 1
Concept 2
Concept 3
