JIAFEN DESIGN
2023+ Brand Identity
+ Flexible Visual System
+ Collateral Design
“ Corporate identity with 80%
seriousness and
20% playfulness, narrating cultural roots
fostering
high client appeal”
It was a
hole in one for this high-stake, high complexity branding project based in Beijing.The critical concept was inspired by the Chinese mortise and tenon invention. Its very historical and cultural roots seamlessly connections to the client’s unique business model in becoming an admin player that bridges designers and builders on large scale construction projects.
