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data-src="https://freight.cargo.site/t/original/i/2b7f58b19219e67c1922870ca175fcbf4ed65448e5e03b5362a4cd3eeb1f9718/Best-practice-content.jpg" data-mid="217832790" border="0" src="https://freight.cargo.site/w/1000/i/2b7f58b19219e67c1922870ca175fcbf4ed65448e5e03b5362a4cd3eeb1f9718/Best-practice-content.jpg" /><img width="1920" height="1092" width_o="1920" height_o="1092" data-src="https://freight.cargo.site/t/original/i/9d0264f7fb76fbf5563ee1f48eab7f5e3559e82b8e201404b926bec947fbc4f0/Methdology---process.jpg" data-mid="217832792" border="0" src="https://freight.cargo.site/w/1000/i/9d0264f7fb76fbf5563ee1f48eab7f5e3559e82b8e201404b926bec947fbc4f0/Methdology---process.jpg" /> https://williamyc.com/LYRA-AROMATHERAPY Thu, 30 Mar 2023 07:53:58 +0000 williamyc https://williamyc.com/LYRA-AROMATHERAPY LYRA 2023+ Branding Design+ Product Design+ Concept Visulisation “Holistic Process of Combining Branding Design with Product Development” Design and develop a brand from ground up,to introduce a new premium essential oil brand to the market through a comprehensive and well-planned design and branding language. The process involves developing the business case, looking at emerging market oppotunities and research which informs the branding directions. &nbsp; <img width="3841" height="2161" width_o="3841" height_o="2161" data-src="https://freight.cargo.site/t/original/i/f13f005753bf55a6ba76eb499a6d38108cc4fa66322473dbe7bed2a0bad47e24/0517LOGO---PRODUCT2x.png" data-mid="179012225" border="0" src="https://freight.cargo.site/w/1000/i/f13f005753bf55a6ba76eb499a6d38108cc4fa66322473dbe7bed2a0bad47e24/0517LOGO---PRODUCT2x.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/0366222282c3ed84475e14af56892d066c6ad0746350196f57c8302a24fd5c22/0329-T-BACK-min.png" data-mid="179012013" border="0" src="https://freight.cargo.site/w/1000/i/0366222282c3ed84475e14af56892d066c6ad0746350196f57c8302a24fd5c22/0329-T-BACK-min.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" 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data-src="https://freight.cargo.site/t/original/i/772d01351867ea2b8a366a797a0222a7b837dd05e352ef4398c944a6af23be48/0517MOODBOARD-PRODUCT-copy2x-min.png" data-mid="179012474" border="0" src="https://freight.cargo.site/w/1000/i/772d01351867ea2b8a366a797a0222a7b837dd05e352ef4398c944a6af23be48/0517MOODBOARD-PRODUCT-copy2x-min.png" /> <img width="4695" height="3132" width_o="4695" height_o="3132" data-src="https://freight.cargo.site/t/original/i/e5b12118fd3e1478be1a5418a53f5fa34904469faa6ca0eeb81ee979e75a5423/IG-MOCK-min.png" data-mid="179065859" border="0" src="https://freight.cargo.site/w/1000/i/e5b12118fd3e1478be1a5418a53f5fa34904469faa6ca0eeb81ee979e75a5423/IG-MOCK-min.png" /> Core Branding <img width="3841" height="2161" width_o="3841" height_o="2161" data-src="https://freight.cargo.site/t/original/i/c28abd3b3dd77c1cc43bbcfce7fd7e3f81a73128772edf71ea4bd7a575b0cc52/0517LOGO-WORDMARK2x.png" data-mid="179012356" border="0" 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data-src="https://freight.cargo.site/t/original/i/2064fa40334ffa12fea57f1c9c5666bfbb86b9129628e9a184fdf58ea8e6259f/0517PACKAGING-NET2x.png" data-mid="179032268" border="0" src="https://freight.cargo.site/w/1000/i/2064fa40334ffa12fea57f1c9c5666bfbb86b9129628e9a184fdf58ea8e6259f/0517PACKAGING-NET2x.png" /><img width="3681" height="3681" width_o="3681" height_o="3681" data-src="https://freight.cargo.site/t/original/i/7f395d01f2c97f820e4a9ed9bec3373c8bbde153db0a85a58c06b04a302ffaaf/INSTAGRAM.png" data-mid="175479015" border="0" src="https://freight.cargo.site/w/1000/i/7f395d01f2c97f820e4a9ed9bec3373c8bbde153db0a85a58c06b04a302ffaaf/INSTAGRAM.png" />Planning &amp; DocumentationThe Parti Tool for breaking down and conveying critical insights <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/f0146c7b60e6334bc84b61cbf78980203715cb6bc5644924580758d85a2b9408/MOODBOARD-PRODUCT.png" data-mid="175479054" border="0" 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data-src="https://freight.cargo.site/t/original/i/86c85f479e4a247998ad7e358d71dcacd410b70a0b35491d53750a07398dc8f3/0517DESIGN-MANIFESTO2x.png" data-mid="179030778" border="0" src="https://freight.cargo.site/w/1000/i/86c85f479e4a247998ad7e358d71dcacd410b70a0b35491d53750a07398dc8f3/0517DESIGN-MANIFESTO2x.png" /> <img width="3841" height="2161" width_o="3841" height_o="2161" data-src="https://freight.cargo.site/t/original/i/19e0c3f113e06c51c9d7b4aa28a8c46f674e52b169dfec09ebd03d057743c4dc/0517RESEARCH-SUMMARY2x.png" data-mid="179030785" border="0" src="https://freight.cargo.site/w/1000/i/19e0c3f113e06c51c9d7b4aa28a8c46f674e52b169dfec09ebd03d057743c4dc/0517RESEARCH-SUMMARY2x.png" /> <img width="3841" height="2161" width_o="3841" height_o="2161" data-src="https://freight.cargo.site/t/original/i/dfc293d7dcd8a59ed1089975935e25669f8b6c52ecb40d8a4b08cab87b4470b1/0517CLOSING-RETROSPECTIVE2x.png" data-mid="179030856" border="0" src="https://freight.cargo.site/w/1000/i/dfc293d7dcd8a59ed1089975935e25669f8b6c52ecb40d8a4b08cab87b4470b1/0517CLOSING-RETROSPECTIVE2x.png" /> https://williamyc.com/RIVERSTONE-ESTATE-WINE Thu, 18 May 2023 17:02:53 +0000 williamyc https://williamyc.com/RIVERSTONE-ESTATE-WINE RIVERSTONE ESTATE2023+ Coat of Arms Design+ Wine Label+ More WIP (Labels, Marketing Content) “ A new chapter for the amazing vineyard and owners: a crest that resembles deep connections to the heritage, and more.” Working with proud Yarra Valley vineyard owners and local label vendors, with astonding presentations and project delivery. Ensure successful project landing within time, budget and quality constrains, from research through to print-off with attention to every detail. <img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/e7cf45fad7d90fb9cb03af864fdf18c1143fc7efad95898d08f9565b94db2d4d/The-Riverstone-Estate_WOV10_5.jpg" data-mid="179396467" border="0" src="https://freight.cargo.site/w/1000/i/e7cf45fad7d90fb9cb03af864fdf18c1143fc7efad95898d08f9565b94db2d4d/The-Riverstone-Estate_WOV10_5.jpg" /> <img width="754" height="374" width_o="754" height_o="374" data-src="https://freight.cargo.site/t/original/i/ff0de7ac32c92c90f0311600144ec35c00c767b27d3545b0c915e3303ae5fd33/dcacad79f7f1749afe7782037395cb61.jpg" data-mid="179396468" border="0" src="https://freight.cargo.site/w/754/i/ff0de7ac32c92c90f0311600144ec35c00c767b27d3545b0c915e3303ae5fd33/dcacad79f7f1749afe7782037395cb61.jpg" /> <img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/077467e29a00f0b08c261e7cf1e6b4f8a53dd616bf1f749326e1596c7fe5d481/The-Riverstone-Estate_WOV10_5-1.jpg" data-mid="179396469" border="0" src="https://freight.cargo.site/w/1000/i/077467e29a00f0b08c261e7cf1e6b4f8a53dd616bf1f749326e1596c7fe5d481/The-Riverstone-Estate_WOV10_5-1.jpg" /> <img width="6921" height="5014" width_o="6921" height_o="5014" data-src="https://freight.cargo.site/t/original/i/b73854a6634db967e8fdab059221786fe300b41f1ad4737f5f5c2657ab5050ca/P2-Mockup-min.png" data-mid="179248105" border="0" src="https://freight.cargo.site/w/1000/i/b73854a6634db967e8fdab059221786fe300b41f1ad4737f5f5c2657ab5050ca/P2-Mockup-min.png" /> <img width="4000" height="2664" width_o="4000" height_o="2664" data-src="https://freight.cargo.site/t/original/i/6a78ec5fa5be52729c5e2e4969fc3d1d54dd2c6ac0c5edd05d2a39aff87a880f/P2-Mockup-2-min.png" data-mid="179248000" border="0" src="https://freight.cargo.site/w/1000/i/6a78ec5fa5be52729c5e2e4969fc3d1d54dd2c6ac0c5edd05d2a39aff87a880f/P2-Mockup-2-min.png" /><img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/2f4d3455d8ea7c9a80189750eacb33246107788fdc65f81476ba75448b0f91f9/Label-Design-copy.png" data-mid="179248255" border="0" src="https://freight.cargo.site/w/1000/i/2f4d3455d8ea7c9a80189750eacb33246107788fdc65f81476ba75448b0f91f9/Label-Design-copy.png" /><img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/b12ddbabc6b08476b2171d9b10adae8ee37485eec3aad5a664ec85fcf8ee6c86/Concept-copy.png" data-mid="179248254" border="0" src="https://freight.cargo.site/w/1000/i/b12ddbabc6b08476b2171d9b10adae8ee37485eec3aad5a664ec85fcf8ee6c86/Concept-copy.png" /> https://williamyc.com/KINSYOMA-BRANDING Wed, 17 May 2023 02:10:24 +0000 williamyc https://williamyc.com/KINSYOMA-BRANDING KINSYOMA2023 + Brand Identity+ Style Guide+ Collateral Design “ Short timeline, complex stakeholder requirements, many revisions yet exceedingly satisfied client ” Making an exciting, youthful brand to thrive in the City of Foshan, China. The client was from a traditional background, with a complex stakeholder map and decision making process, unique business model and needs. The challenge was in delivering concept that would satisfy vastly different stakeholder age groups,&nbsp; while fitting within the project timeline and studio budgets. <img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/38246b745959b0a44c96712034f1bfa793096e351ba477a8b9e9ecd657b0474c/98d267147584573.62c54360d7ab4.png" data-mid="179160134" border="0" src="https://freight.cargo.site/w/1000/i/38246b745959b0a44c96712034f1bfa793096e351ba477a8b9e9ecd657b0474c/98d267147584573.62c54360d7ab4.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bebea0753f501b2aee04f353e44ab8f50b290299cf420b83dbb0b69c278960af/1106Artboard-5.png" data-mid="179153363" border="0" src="https://freight.cargo.site/w/1000/i/bebea0753f501b2aee04f353e44ab8f50b290299cf420b83dbb0b69c278960af/1106Artboard-5.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" 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data-src="https://freight.cargo.site/t/original/i/09c42492133ae6b2c16dc7601723803756acc2a7d1993f89176e5a291a16d955/f7852e147584573.62c54360ea7a9.png" data-mid="179157444" border="0" src="https://freight.cargo.site/w/1000/i/09c42492133ae6b2c16dc7601723803756acc2a7d1993f89176e5a291a16d955/f7852e147584573.62c54360ea7a9.png" /><img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7298d2a94985ac9606eb5926bf60bcacd73a78aaaf9d5e63ac16aefe5fa3e357/ffcd1e147584573.62c54360eb52c.png" data-mid="179157445" border="0" src="https://freight.cargo.site/w/1000/i/7298d2a94985ac9606eb5926bf60bcacd73a78aaaf9d5e63ac16aefe5fa3e357/ffcd1e147584573.62c54360eb52c.png" /> https://williamyc.com/FLEXIBLE-VISUAL-SYSTEM Thu, 18 May 2023 10:49:30 +0000 williamyc https://williamyc.com/FLEXIBLE-VISUAL-SYSTEM SPECULATIVE DESIGN2023 + Flexible Visual System+ Visulisation+ Packaging Design “ A flexible visual system experiment generated from a simple circle,&nbsp; that results in some modular psychedelic patterns, applied onto the medium of digital packaging,&nbsp;” Project inspired by Martin Lorenz, the goal was to trial the process of generating complex visual systems from basic elements to see the potential exertion in branding identity project. <img width="8192" height="8192" width_o="8192" height_o="8192" data-src="https://freight.cargo.site/t/original/i/4dab1ee55afac205ccb9716cb7d1e14de8e773b22fd473508be47a82d92a9de3/1027-Test-13-compressed-min-1.png" data-mid="179169861" border="0" src="https://freight.cargo.site/w/1000/i/4dab1ee55afac205ccb9716cb7d1e14de8e773b22fd473508be47a82d92a9de3/1027-Test-13-compressed-min-1.png" /><img width="3841" height="6595" width_o="3841" height_o="6595" data-src="https://freight.cargo.site/t/original/i/4e853a5e4122e3d9df02996992550411e58759b2919df1066e7dcd31d8a1345d/1106Artboard-1102x.png" data-mid="179170333" border="0" 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Brand Identity+ Flexible Visual System+ Collateral Design “ Corporate identity with 80% seriousness and 20% playfulness, narrating cultural roots fostering high client appeal” It was a hole in one for this high-stake, high complexity branding project based in Beijing.The critical concept was inspired&nbsp;by the Chinese mortise and tenon invention. Its very historical and cultural roots seamlessly connections to the client’s unique business model in becoming an admin player that bridges designers and builders&nbsp;on large scale construction projects. <img width="1920" height="1394" width_o="1920" height_o="1394" data-src="https://freight.cargo.site/t/original/i/2ec60d493efb4d879134a790e9420f03d6ccad7711f4d9c7dc460f4d624e12fe/Artboard-37.png" data-mid="179184691" border="0" src="https://freight.cargo.site/w/1000/i/2ec60d493efb4d879134a790e9420f03d6ccad7711f4d9c7dc460f4d624e12fe/Artboard-37.png" /><img width="3840" height="2157" width_o="3840" height_o="2157" data-src="https://freight.cargo.site/t/original/i/a0c64bf4cce540000a8770a68190f7fda71f759a7c741928b093179561bafe33/1117Artboard-122x.png" data-mid="179183541" border="0" src="https://freight.cargo.site/w/1000/i/a0c64bf4cce540000a8770a68190f7fda71f759a7c741928b093179561bafe33/1117Artboard-122x.png" /><img width="3840" height="2161" width_o="3840" height_o="2161" 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